Example of wayfinding signage of a sign that says "Front Entrance" with an arrow pointing to the right.

What Is Wayfinding Signage & Why It’s Important

In Commercial Window Film by David Brown

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No matter how much we don’t like to admit it, we’ve all been in situations where we could use a little help finding where we’re going. Whether you’re visiting a doctor’s office for the first time or you find yourself lost in a large shopping mall, you’ve likely sought out a map or directory a time or two in your life. Although you may not realize it, all those signs that help lead you to where you need to go are known as wayfinding signage. Wayfinding signage is common in airports, train stations, office buildings, shopping malls, educational institutions, hospitals, retail shops, public parks, and many other areas of business. 

Types of Wayfinding Signage

Although wayfinding signage generally provides guidance, there are four main types:  

  • Informational 
  • Directional 
  • Identification
  • Regulatory


Informational wayfinding signs primarily display important details that visitors and guests need to know. For example, they can consist of anything from hours of operation to Wi-Fi passwords and restroom signs. They’re usually placed in a central location so that guests can easily access the information. 


Directional wayfinding signs are there to help point people in the right direction. Whether it’s with words, arrows, or other symbols, directional signs point out important locations to guide people to where they need to go. Without directional wayfinding signage, guests might be confused about how to go to a specific location or reach a certain area. Therefore, clear directional signs are important for visitor experience and accessibility. 


Identification signs might be the simplest type of wayfinding signage. However, they’re also one of the most important. Identification signs indicate places such as specific buildings, offices, locations, landmarks, and departments. They should be easy to read and clearly signal that you’ve arrived at the correct place.


Regulatory wayfinding signage consists of anything that addresses liability concerns or involves the safety of visitors. These types of signs include warning and caution signs, no smoking signs, social distancing signs, handicap signs, and anything else related to regulatory or compliance. 

Need Wayfinding Signage for Your Business? Let Our Designers Help

Wayfinding signage can make it easier for customers to access your business and get to where they need to go more efficiently. Having clear, well-designed signage that’s easy to understand but still visually attractive is essential. Our designers would love to work with you to create the perfect wayfinding signage for your needs. So reach out today to talk to an expert and receive a free quote!

General Solar Company remains one of the most highly regarded window film companies in the Washington DC area since 1969. In that time, we have built a reputation for professionalism, integrity, and exceptional service. We serve clients in Washington DC, Montgomery County, Rockville and Bethesda, Maryland, and surrounding areas. To schedule an appointment for a free estimate, give us a call today at 301-231-9500 or contact us using this form.

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